Show up with clarity & confidence.
Tap into your intuition for a brand and business that magnetically attracts.
Does "strategy" make you feel boxed in?
Like someone's trying to make you into a carbon copy and stifle your creativity?
For intuitive, heart-led entrepreneurs like us, "strategy" in business has left us with a bad taste in our mouths. It conjures slimy tactics, invented problems, scarcity-based selling and inauthentic marketing.
Mainstream business tells us to start from an external place - find a market gap and exploit it. Build a brand that beats the competition.
It all feels so uninspiring and unaligned.
We're not here for the "shoulds" or "this is just the way it's done." For the hustle, the burnout, or the manipulative marketing.
We're creating intuitively-led, world-shifting, fully-aligned businesses built on flow.
For intuitive, heart-led entrepreneurs like us, "strategy" in business has left us with a bad taste in our mouths. It conjures slimy tactics, invented problems, scarcity-based selling and inauthentic marketing.
Mainstream business tells us to start from an external place - find a market gap and exploit it. Build a brand that beats the competition.
It all feels so uninspiring and unaligned.
We're not here for the "shoulds" or "this is just the way it's done." For the hustle, the burnout, or the manipulative marketing.
We're creating intuitively-led, world-shifting, fully-aligned businesses built on flow.
As intuitive entrepreneurs, we start from within.
-
But do you ever:
- sit down to write copy, and struggle with clarity?
- find yourself pulled in too many directions by too many ideas?
- try to include everything in every offer, and every sales page, because you're not sure what to focus on?
- struggle to find your brand design, your voice, or your core message and stick to it?
Because how do you sum up everything you are, and everything you do?
- sit down to write copy, and struggle with clarity?
- find yourself pulled in too many directions by too many ideas?
- try to include everything in every offer, and every sales page, because you're not sure what to focus on?
- struggle to find your brand design, your voice, or your core message and stick to it?
Because how do you sum up everything you are, and everything you do?
Even businesses built on flow,
need strategy.
need strategy.
But hang on... didn't we just agree on how icky and restrictive business strategy can be?
Sure - when it's done like it's always been done.
But not this way...
The INTUITIVE way.
No one-size-fits all. No stifling yourself, or boxing you in.
This is about being MORE you.
About being crystal clear, connected, and confident in your brand, your message & your purpose. Because that clarity attracts.
Far more than just colours and a logo, Brand Strategy is a deep understanding of what you offer and how to magnetically communicate it with the world!
But not this way...
The INTUITIVE way.
No one-size-fits all. No stifling yourself, or boxing you in.
This is about being MORE you.
About being crystal clear, connected, and confident in your brand, your message & your purpose. Because that clarity attracts.
Far more than just colours and a logo, Brand Strategy is a deep understanding of what you offer and how to magnetically communicate it with the world!
Intuitive Brand Strategy is your key to bringing your heart-led offerings to the people you most want to serve!
And in case you were wondering what this strategy involves,
here are 3 things I will NEVER tell you to do:
here are 3 things I will NEVER tell you to do:
Ignore your gut instinct, regardless of the "logic."
Prioritise external advice over your inner knowing.
Follow a script over your own inner voice.
What I will do?
This Brand Strategy process is the same process I took my $5k+ brand design clients through, that had them telling me I was reading their minds!
But rather than you have to shell out thousands for a brand strategy session, I've expanded it into this self-guided workbook -- so you can intuitively walk yourself through the same process.
But rather than you have to shell out thousands for a brand strategy session, I've expanded it into this self-guided workbook -- so you can intuitively walk yourself through the same process.
the Intuitive Brand Strategy Workbook
If Brand Strategy has you like, USP-what? Client avatar who? Don't worry - this not your average fill-in-the-blank, bland mission statement generator kind of workbook!
Intuition + practical brand strategy = magnetic business!
In this step-by-step 36 page
workbook, you will:
Connect to your WHY as the driver of your business
Know where you fit in the landscape of what’s already out there - and how to STAND OUT!
Understand your UNIQUENESS to communicate it confidently
Connect more deeply than ever to exactly WHO you're here to help - and how to CONNECT and ATTRACT.
Intuitively & intentionally explore the look and VISUALS of your brand.
Hi, I'm Jessie!
Brand Designer & Strategist, creative ADHD & autistic entrepreneur... and a special, incomprehensible blend of chaos and strategy!
I live solely led by my intuition, even when it seems to make no logical sense! And trusting my inner voice has never let me down.
But I also know what it's like to have trouble distilling ALL that you do down into something cohesive!
I'm here to help you bring clarity into your powerful, intuitive flow.
Get to where you really want to be with your business.
Aligned. Magnetic. Confident.
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Intuitive Brand Strategy Workbook$47
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Create an aligned Brand Design to go with your new intuitive strategy! 85+ Canva templates with full brand board, mood board & logo designs to use as is, or as inspiration to adapt.
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So what am I getting exactly?
Brand Strategy Vs Brand Design
Brand Design is the visual communication of your brand in a way that connects with your audience.
This workbook is focused on the Brand Strategy - which is the deep inner understanding of who you are and what you do. The visuals come after to help express that.
This workbook is focused on the Brand Strategy - which is the deep inner understanding of who you are and what you do. The visuals come after to help express that.
While this workbook won't walk you through exactly how to create a logo, it WILL help you intuitively explore your ideas for colour and visuals, built on top of your brand strategy. So that what you choose for your Brand Design isn’t just random, but totally expressing the essence of your business!
Something to help with a complete DIY design process is coming soon!
In the meantime, if you want a head start, grab the Brand Board Bundle offer at checkout! No need stress over your design skills. No need to hire a designer.
Over 85+ Canva templates to choose from:
- 65 + Brand board and logo designs
- 10 Moodboard templates
- 10 Blank starter templates to make your own
You will definitely find a beautiful logo and design to kick-start your branding process, or elevate your existing designs!
RISK FREE GUARANTEE: If you don’t find something you love - I WILL PERSONALLY ADAPT ANY ONE OF THE DESIGNS FOR YOU! So you know you will end up with something perfect for your business or offer!
$75+ worth of templates, for just $17
Add on at checkout
FAQs
- Is this for me if I haven't started my business yet?Yes! Brand Strategy is a great place to start, because you will be building a solid foundation of clarity right from the beginning!
This won't walk you through coming up with an idea if you don't have one yet, but it WILL help you clarify which of your many ideas is most connected to your purpose & values. And it will help you get super connected to exactly who you're doing it for and why! - Is this for me if I already have an established business?Yes! I find most business owners don't have as clear an idea of who they are, what they do, and who they do it for, as they think they do!
Have you ever thought you knew a song, only to try to sing it and realise you actually only know about 5 words from the chorus?
We can be like that with our businesses, unless we intentionally go through a process of putting it into words. When it lives in our heads, it's feels clearer than it actually is - until we go to create content, write a sales page, or connect with clients... and realise it's fuzzier than we thought!
Brand Strategy cuts through the fuzz and the millions of things we could do and say - and helps us focus! - I'm a solopreneur - my brand IS me. Do I need Brand Strategy?Definitely! And here's why - even when our business is built around us as the brand, You and your Brand are never completely the same.
Your Brand may encompass many aspects of you, but it is not ALL of you. It has it's own persona. And you may hire a VA or other team members at some point - you need to be able to communicate the brand to them, so that they can align with it too.
And even more than that - clarity can be ESPECIALLY difficult when we feel very entwined with our business and brand. Because we are so close to it. Brand Strategy helps you untangle that, and draw out the essence of it all in a way that is easy to communicate! - Does this workbook help me design my logo?This workbook is focused on the Strategy - clarity on the why, the how and the who of our business & purpose. The very first step I would go through with my $5k+ clients way before I even started playing with colours or sketching logos.
Brand Design comes after this, because it is the visual communication of the Brand - so we need to be super clear on what the Brand actually is before that!
I've got a resource coming soon that will help you DIY the design part like a pro! In the meantime, you can grab the Brand Board template bundle at checkout to get a head start!
This intuitive guide not for you? I believe wholeheartedly in this process I've developed over decades of design & business, and intuitively creating brands for clients. But we don't all connect with everything. If you feel it's not giving you clarity, get in touch within 7 days for a refund, no questions asked. Email jessie@inspiredflow.co
(
2023. Jessie Maxwell - Inspired Flow Co. | All Rights Reserved. )